Why couldn't Migna Store expand with confidence?
Migna Store lacked a clear and structured expansion strategy, making it difficult to identify potential markets, plan growth effectively, and allocate resources efficiently.
All Case Studies
Case Study 13 · Migna Store · Consulting · Technology · Institute
A growth plan built store by store
Scaling retail operations through strategic expansion planning and comprehensive capability-building programs.
Illustrative Improvements
~20%
More market presence in year one
~40%
Faster invoice processing
Trained
Sales team and store managers
Challenge
What was holding back Migna Store's sales team?
The sales representatives lacked the necessary skills and training to perform at their best, leading to missed sales opportunities and suboptimal performance.
Why was store management inconsistent across locations?
There was a need to recruit capable store managers who could lead new locations and ensure consistent performance across the expanding network of stores.
What was wrong with Migna Store's invoicing system?
The existing invoicing system was outdated, leading to inefficiencies, errors, and delays in processing transactions, which affected both customer satisfaction and internal operations.
Solution
How did Borders & Gates build Migna Store's expansion strategy?
Borders & Gates analysed demographic trends, the competitive landscape and consumer preferences to identify high-potential markets, then built a strategic roadmap covering target markets, growth milestones, resource allocation and timelines.
How did Borders & Gates build up Migna Store's sales team?
Borders & Gates designed training programmes covering sales technique, product knowledge and customer engagement, set KPIs to track performance, and provided ongoing coaching support.
How did Borders & Gates recruit store managers for Migna Store's new locations?
Borders & Gates ran the recruitment process end to end - screening, interviewing and selecting store managers - then onboarded and trained them to manage store operations from day one.
What did the invoicing system implementation involve for Migna Store?
Borders & Gates recommended a modern invoicing system suited to Migna Store's needs, rolled it out across all locations with a seamless transition, and trained staff with ongoing technical support.
Impact Realised / Result
How successful was Migna Store's expansion in year one?
The expansion strategy enabled Migna Store to enter new markets confidently and efficiently, leading to a 20% increase in market presence within the first year.
How did the new store managers affect performance across locations?
The recruitment and training of skilled store managers ensured consistent performance across new store locations, contributing to overall operational excellence.
How much faster did invoicing become for Migna Store?
The modern invoicing system improved transaction accuracy and efficiency, reducing processing times by 40% and enhancing customer satisfaction.
