What was wrong with International Maritime Recruit's e-commerce platform?
The existing platform offered poor user experience and limited functionality, resulting in low customer satisfaction, reduced engagement, and high bounce rates.
All Case Studies
Case Study 12 · International Maritime Recruit · Consulting · Technology
A platform built to turn visitors into leads
Revolutionizing maritime recruitment with high-performance e-commerce infrastructure and user-centric design.
Illustrative Improvements
Redesigned
Platform UX and UI
Multi-channel
Lead generation strategy
Centralised
Client management on Zoho CRM
Challenge
Why wasn't International Maritime Recruit generating quality leads?
Their lead generation strategy failed to generate high-quality leads, leading to low conversion rates and missed opportunities.
What was wrong with how International Maritime Recruit managed clients?
The lack of a centralised system hampered efficient client communication, tracking interactions, and nurturing leads.
Solution
How did Borders & Gates redesign International Maritime Recruit's platform?
Borders & Gates designed a user-friendly, responsive interface after in-depth audience analysis, built a modern scalable platform with advanced search, secure payments and a streamlined checkout, then tested and optimised it continuously against real usage data.
How did Borders & Gates fix lead generation for International Maritime Recruit?
Borders & Gates ran a market analysis to identify the right channels, built a multi-channel strategy across content, social, email and paid advertising, created thought-leadership content, and put automation and analytics in place to keep improving lead quality.
What did the Zoho CRM implementation involve for International Maritime Recruit?
Borders & Gates chose Zoho CRM to manage client interactions and nurture leads, customised and integrated it with the e-commerce platform for centralised data, and trained the team with ongoing support.
Impact Realised / Result
How did the new platform change the user experience for International Maritime Recruit?
The new platform offered an engaging user experience, leading to increased customer satisfaction and retention, with clear improvements in time on site, pages per visit, and customer feedback.
What happened to conversion rates after the platform redesign?
The intuitive UI/UX design and streamlined purchasing process led to a significant increase in conversion rates within the first six months.
How did the lead generation strategy perform?
The comprehensive lead generation strategy significantly improved lead quantity and quality, with a substantial increase in lead volume and a notable improvement in lead-to-client conversion rates.
What did Zoho CRM change about client management for International Maritime Recruit?
Zoho CRM implementation facilitated efficient client communication, interaction tracking, and lead nurturing, while content marketing positioned the company as a thought leader in maritime recruitment.
