A conversion-first website for an Alexandria-based immigration and citizenship consultancy. Four business lines and 22 templated country programme pages sit behind an enquiry path on every page, with Zoho CRM, SalesIQ and TeamInbox tracking each enquiry from first touch and ApplyBoard programme search embedded in the Study Abroad journey.
Enquiries after the rebuild
First reply via live chat
Structured programme pages live
Because breadth without structure leaves the visitor to find their own way. Four business lines and 22 country programmes give a prospect a great deal to read and no guided route through it, so the complexity of the offer becomes the visitor's problem rather than the site's.
Enquiry depends on the visitor deciding to look for a way to make contact. Without a consistent call to action and enquiry channel on every page, interest that peaks on a programme page has nowhere to go at the moment it peaks, and the visitor leaves with the intent unconverted.
Because citizenship and residency by investment are high-value decisions, and the prospect judges the advisor before the first conversation. A dated presentation undersells the advisory service behind it at precisely the point where credibility determines whether an enquiry is made at all.
Nothing is recorded and nothing is measurable. Enquiries scattered across channels leave no record of who made contact, what they asked about or what was promised, so follow-up quality varies and the source of the enquiry is never known.
Because prospects compare programmes against each other before choosing one. When investment, timeline and eligibility appear in different forms on different pages, comparison becomes work, and the visitor leaves to do it somewhere easier.
Yes. Borders & Gates designed and built a conversion-first website with a clear service architecture across four business lines: Citizenship, Residency, Study Abroad and Corporate Services. The structure routes the visitor toward the programme that fits rather than presenting the full catalogue at once.
Through 22 templated programme pages presenting investment, timeline and eligibility in a consistent format. Because every programme is described the same way, a prospect can compare options directly instead of reconstructing each one from a differently written page.
A contact form carrying inquiry type, Zoho SalesIQ live chat, WhatsApp and Telegram, present on every page. The visitor reaches an enquiry channel at the moment of interest rather than having to navigate toward one.
Yes. Zoho CRM, Zoho SalesIQ and Zoho TeamInbox sit behind every enquiry channel, so each enquiry becomes a tracked record from first touch regardless of which channel it arrived through.
Yes. ApplyBoard programme search is embedded in the Study Abroad section, so a student moves from the consultancy's guidance into programme search without leaving the journey.
Enquiries rose 15%. The offer and the pricing did not change; what changed is that every page carries a route into an enquiry, so interest converts where it occurs rather than dissipating.
First reply within 10 minutes through live chat. For a high-value advisory decision, response speed at first contact is part of the credibility the prospect is assessing.
22 programme pages are live, each presenting investment, timeline and eligibility in the same format. Brochure pages became structured programme pages, so comparison happens on the site rather than somewhere else.
A single email address became four enquiry channels on every page, and enquiries that once sat in an inbox now land in Zoho CRM and Zoho TeamInbox, tracked from first touch. Follow-up runs against a record rather than against whoever saw the message.
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