Lead with one person.
Appeals that told one child's story raised twice the average gift of those built on statistics about the same crisis.
Small, Loewenstein & Slovic, 2007
Four lessons in 30 minutes, covering the donor experience and the systems behind it.
Donors give with the heart, and they stay with charities that are well run. Join us for four practical lessons and one real platform example, each with an action you can take straight away.
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Date
21 Dec. 2026
Time
12 PM (GMT +2)
Duration
30 minutes
Language
English
A donor's experience and an organisation's ability to deliver behind it both shape a charity's success. This session covers both, in the order a donor experiences them: from the first appeal to the reporting that follows the gift.
You'll get four lessons, one real example and time for questions. You'll also leave with six numbers to start measuring this month.
Webinar outcomes
Four lessons, one real platform and six numbers to track.
Appeals that told one child's story raised twice the average gift of those built on statistics about the same crisis.
Small, Loewenstein & Slovic, 2007
Mobile brings 52% of website traffic but only 28% of online revenue. See where donors drop out and what to check first.
M+R Benchmarks 2026, US nonprofits
Only 24% of new one-time donors give again the following year. Learn how showing what each gift achieved builds the trust that brings donors back.
M+R Benchmarks 2026, US nonprofits
Launch and update appeals without waiting for a developer. The Hasanat team does this across 8 modules.
Borders & Gates, Hasanat case study
Walk through Hasanat, a full donation platform delivered by Borders & Gates, with 5 payment methods, 5 giving frequencies, 3 languages and 7 live report views.
Borders & Gates, Hasanat case study
Take away six metrics you can start measuring this month.
Who it is for
For people responsible for:
30 minute session
30 minutes, including time for questions.
Donors give with the heart and stay with charities that are well run.
One person, one outcome, one specific amount.
Steps, payment methods and giving frequency.
Reporting by project, period and donation type.
Speed from decision to live appeal.
What was built and how each lesson appears in it.
Benchmarks and your own baseline.
Questions, then details of a free 1-hour consultation.
Webinar
Four lessons. One real platform. Thirty minutes that start with how your charity works.
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