How To: $10M

Sell Your Knowledge And Make Millions

William Brown

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Overview

Turning expertise into a scalable business, through an information product, a coaching offer or an agency model, comes down to a specific set of marketing and sales processes rather than luck. How To: $10M is a practical guide built for professionals and entrepreneurs who want a structured path to building and growing that kind of business.

Author William Brown draws on his own experience building an e-learning company and selling it to a private equity firm, along with the outcomes of business owners he has since worked with. The book focuses on the mechanics behind attracting clients at scale, including sales funnels, ad scripts, and email and SMS copy, rather than general motivational advice.

What You'll Learn

Structure a talent, skill or area of knowledge into a sellable information product, coaching offer or agency service.
Apply sales funnel and marketing processes used to attract clients at scale.
Use ad scripts, email and SMS copy frameworks as practical starting templates.
Understand the business model behind building and eventually selling a knowledge-based business.
Learn from documented examples of other business owners applying the same approach.

Highlights

Written by William Brown, founder of an e-learning company built to $16.4M in sales and sold to a private equity firm.
340 pages, published April 2024.
Includes documented case examples from other business owners.
Focused on marketing and sales mechanics rather than general motivation.
Available in both Kindle and Paperback editions.

Quick Information

Audience: Entrepreneurs, Coaches and Agency Owners
Format: Kindle and Paperback
Best For: Scaling a Knowledge-Based Business
Language: English

Author

William Brown

William Brown is the founder of a previously built e-learning company grown to $16.4M in sales and sold to a US private equity firm. Brown has since worked with other business owners on building and scaling similar information product, coaching and agency businesses.