Skip to content
Borders & Gates
All Case Studies
Case Study 03 · Evangelist Software · Consulting

Getting the CRM foundation right the first time

A light-touch advisory engagement: expert guidance on Zoho CRM structure and best practice delivered virtually, with the client's team doing the build and retaining full ownership.

Client
Evangelist Software
Sector
Software Development
Capability
Consulting
Services Delivered
  • Zoho CRM setup guidance and advisory
  • Virtual sessions
Illustrative Improvements
Weeks saved

Faster to a working CRM

Avoided

Structural rework

100%

Ownership retained by client

Challenge

When does a business need Zoho CRM advisory rather than a full implementation?

When the internal team can build and maintain Zoho CRM but does not have a clear view of how the pipeline and modules should be structured. The build is the easy part; the structural decisions are where the expensive mistakes are made.

What is the hidden risk of a wrongly structured Zoho CRM pipeline?

It does not announce itself. Zoho CRM works fine until the data is real, at which point reporting is subtly wrong and the team is working around the system rather than in it. Fixing it after go-live costs weeks; getting it right up front costs hours.

Why is restructuring Zoho CRM expensive after go-live?

Because it means migrating live records, rebuilding automation, and re-teaching a team that has already learnt one way of working. The same decision costs an hour before setup and weeks afterwards.

Does Borders & Gates guide teams through their own Zoho CRM setup?

Borders & Gates provides Zoho CRM advisory where the client's team does the configuration and Borders & Gates provides the structural judgement - pipeline design, module structure, Zoho CRM best practice - before and during each decision.

Who is the right fit for Zoho CRM advisory from Borders & Gates?

Clients who want to own the system. A team that can build and maintain Zoho CRM internally, but needs the judgement that comes from having seen how these setups fail. Handing them a finished build produces a system nobody quite owns.

Evangelist Software — Challenge
Solution

Does Borders & Gates provide Zoho CRM setup guidance and advisory?

Borders & Gates provides Zoho CRM advisory delivered as virtual sessions, working through structural decisions before and during setup rather than reviewing the result afterwards, when the options have already narrowed.

What does Borders & Gates Zoho CRM advisory cover?

Pipeline design, module structure and Zoho CRM best practice, taken in the order the decisions actually have to be made. The advisory covers the choices that are hardest to undo later, so the client's team gets them right up front.

Does Borders & Gates deliver Zoho CRM advisory virtually?

Yes. The engagement is delivered as virtual advisory sessions, which is what makes it a light-touch alternative to full Zoho CRM implementation for teams who want to configure the system themselves.

Why does Borders & Gates guide clients through Zoho CRM configuration instead of building it for them?

Because a team that configures its own Zoho CRM understands it from the inside. Handing over a finished build produces a system that works and nobody quite owns; guided configuration produces a Zoho CRM the client can extend without coming back out for help.

Evangelist Software — Solution
Impact Realised / Result

How does Borders & Gates Zoho CRM advisory prevent structural rework?

Zoho CRM is built on the right pipeline and module structure from the start, rather than through successive corrections discovered in use. The trial-and-error cycle that follows a wrong foundation is avoided almost entirely.

How does correct Zoho CRM structure reduce time to a working system?

Zoho CRM is usable sooner, because the time that would have gone into rebuilding a wrong structure was never spent in the first place. Time to a working, correctly structured Zoho CRM is shortened by an estimated several weeks.

What does the client own after a Borders & Gates Zoho CRM advisory engagement?

A Zoho CRM they configured themselves, the reasoning behind each structural decision, and the ability to extend it as the business changes. Ownership sits fully with the client - there is no ongoing dependency on Borders & Gates for changes.

How does Borders & Gates Zoho CRM advisory build in-house capability?

By putting the client's team through the structural decisions rather than handing them a finished result. They learn Zoho CRM from the inside, which is what makes them able to develop it themselves afterwards.

Evangelist Software — Impact Realised / Result