How To: $10M

Turning expertise into a scalable business, through an information product, a coaching offer or an agency model, comes down to a specific set of marketing and sales processes rather than luck. How To: $10M is a practical guide built for professionals and entrepreneurs who want a structured path to building and growing that kind of business.

Author William Brown draws on his own experience building an e-learning company and selling it to a private equity firm, along with the outcomes of business owners he has since worked with. The book focuses on the mechanics behind attracting clients at scale, including sales funnels, ad scripts, and email and SMS copy, rather than general motivational advice.