What is PropTech?

In recent years, the market for real estate technology has exploded, with companies in the sector using technology for their operations, management, and strategy.

Fintech (finance technology), HR Tech (human resources technology), and edutech have all seen similar development (educational technology).

PropTech is a thriving industry, and with the United States accounting for 60% of all PropTech firms globally, technology in real estate will be an established element today and in the future.

What exactly is PropTech?

PropTech is the use of digital technology in real estate. This technology manifests itself in a variety of ways, from applications like Trulia for real estate listings to CriteriaCorp for recruiting experts to ManageCasa for simplifying interactions between property owners, renters, and agents. To offer these services, PropTech solutions often use sophisticated techniques like machine learning and automation.

Because of advancements in the real estate business, many people are wondering what PropTech is and how it might help them in the future.

PropTech is an acronym that combines the terms “property” and “technology,” and it refers to the use of technology to enhance operations and develop new platforms for companies and customers.

PropTech is usually thought of as a kind of software platform. Zillow, which uses big data to fuel its vast online database, is perhaps the most well-known example of a successful PropTech company.

While apps are the most visible kind of technology for companies, it is the usage of data and the connection that organizations have with their data that is important as they advance their digital transformation initiatives. While applications and platforms are the most visible manifestations of PropTech, it is the underlying usage of sophisticated technology that distinguishes them.

Technology in real estate takes various forms, and today we’ll look at what it entails, how companies utilize it, and what the future holds for technology in real estate.

Growth  Importance of  PropTech

The increasing use of technology in various sectors, including real estate, is generally parallel with the growth of digital transformation in general, with companies realizing that using technology is critical to maintaining a competitive advantage.

In terms of real estate, the impacts of the pandemic will be seen for at least a year before any return to the pre-COVID environment. This has resulted in increased expenditure on technologies that may assist their company in navigating the resulting difficulties.

Consider Snapdocs, a San Francisco-based business that provides a digital solution for the mortgage process through the cloud, bringing together real estate agents and purchasers. The company expects to complete 1.5 million mortgage transactions by 2020, and it is only one of several digital solutions that are becoming more popular in the market.

The COVID issue has hastened PropTech adoption, with 89 percent of PropTech investors and 84 percent of PropTech CEOs stating that the epidemic would hasten PropTech adoption in the real estate sector.

Industrial uses of PropTech

PropTech is an all-encompassing approach to technology, using a variety of different platforms, which companies in the real estate sector may use to increase efficiency and take advantage of new possibilities.

Corporate real estate experts believe that PropTech is an opportunity for them.

The company’s growth was obvious, but implementation and acceptance were behind.

Though most agree that new technologies are the way of the future, only one-third of the companies in the real estate industry have a plan for using new technologies in the future.

While this is certainly not exclusive to real estate, other sectors like manufacturing have indeed caught up in their digital capabilities as well.

In particular, small and medium-sized businesses are typically aware of the need to enhance their digital maturity, but often lack the financial resources to do so.

Due to this, many smaller and medium-sized companies choose to utilize managed services when they embark on a project, since they do not want to risk losing time and money if they are not successful.

Just 33% of commercial real estate companies felt that they possessed the capabilities to run a digitally changed company in Deloitte’s 2021 Commercial Real Estate Outlook.

Furthermore, CRE companies were found to have started to speed up their processes of rethinking roles, employment functions, and skills needs to include the use of technology and tools.

To put it another way, in other words, it is the case that a large number of real estate companies have discovered that their digital capabilities are below par, but a substantial minority are implementing new technologies and procedures to remedy these shortfalls.

While Deloitte’s view is mostly focused on commercial real estate, the fact remains that there are many laggards and also many contenders for digital leadership in the sector.

What Are Some PropTech Examples and How Does It Help?

Large Data

Big data refers to the enormous data collections that exist nowadays in almost every company, regardless of size.

It may be used to spot patterns, develop strategies, and evaluate objectives. Algorithms may be used to trawl this data, which is frequently unstructured and difficult to evaluate and turn into usable, actionable information.

More than half of companies today utilize big data as a primary driver of business decisions, with 90% of executives agreeing that big data and analytics are critical to their company’s digital efforts.

For realtors, this implies more exact property assessments utilizing platforms and tools that evaluate geographic, demographic, and economic variables to provide more precise estimates that can be utilized by workers.

Companies like Zillow and Trulia compete on their abilities to collect and handle massive data sets to help buyers and sellers obtain the best bargain possible.


Automation is beneficial to almost any business, regardless of industry.

Many realtors are working toward the use and deployment of automation in the near term.

Almost every pre-defined process may be automated to some degree, whether it’s lead generation, marketing campaigns, back-end office operations, transactions, accounting, contracts, or asset management. The benefits are self-evident: simplifying procedures to increase workplace productivity and save money.

Many of the current PropTech developments are based on automation, mostly because it is what the market demands.

Automation is the most in-demand kind of PropTech, with one-third of real estate firms claiming that adopting it would have the greatest immediate effect on the sector.

AI: Artificial Intelligence.

Real estate companies, like legal firms, are encumbered by antiquated paper-based customer management systems.

Using digital ways to sign contracts, for example, cuts down on the time it takes to complete the transaction.

Then there are chatbots, which may reduce the number of time workers spend answering questions. Users are increasingly doing first home viewings online, rather than needing realtors to physically show them a place, thanks to the use of augmented and virtual reality.

Realtors are increasingly relying on AI for property management, investment prediction, and appraisals.

Streamlining these frequent client interactions is easy to do and has substantial benefits in terms of providing workers more time and increasing productivity.

Real estate professionals place high importance on artificial intelligence. AI was tied for third place in a poll of which technology breakthrough would have the most short-term effect on the real estate sector, behind only big data and automation.

Looking Forward

When it comes to digital transformation, real estate, like other sectors such as law, warehousing, and manufacturing, has a reputation for being reluctant to adapt.

PropTech and related technologies have created significant upheaval in recent years, with many companies seeking to make use of sophisticated technology—many of them seeing a greater need than ever to embrace it.

The mix of AI, automation, and big data has created a climate in which PropTech companies have been able to sprout up in droves, providing new tools and platforms to SMBs looking for a competitive advantage.

According to 2018 research, 93 percent of the 270 real estate professionals polled think they need to interact with PropTech, and 90% believe it would benefit their company.

PropTech’s position in real estate will continue to have a significant impact on tech adoption in the sector for years to come as companies continue to invest in and utilize its advances.

Why  PropTech is important to homeowners?

The phrase “property technology,” or “PropTech,” refers to the wide use of technology in the real estate industry. It refers to the many IT firms trying to change the real estate sector in response to a fast-changing digital environment and shifting consumer trends and patterns.

PropTech, often known as “real estate technology,” seeks to improve asset management for property owners, landlords, and renters. In a nutshell, PropTech aims to make owning, leasing or working in a building simpler and more efficient for everyone, whether by decreasing paperwork for property management or simplifying transactions between tenants and landlords.

The following industries often intersect with PropTech:

FinTech refers to financial technology companies that offer financial services using new digital techniques. (Consider mobile banking systems or internet applications that assist you in paying pals.)

Smart Real Estate refers to technological equipment and systems that aid in the construction and operation of smart cities and smart houses. (Consider smart home lighting or security systems that broadcast to your mobile device.)

ConTech refers to construction technology products and companies that have altered the way we construct. (Think 3D printing or drone aerial mapping.)

When did the term “PropTech” first appear?

PropTech businesses initially appeared on the tech landscape during the late 1990s “dot-com boom,” when worldwide internet use surged. Tech firms, the bulk of which are located in the San Francisco Bay Area, were quickly changing the landscape of internet commerce.

Throughout the early 2000s, real estate technology got considerably less venture capital funding than, say, FinTech firms (even though real estate ranks as the largest asset class in the world). According to industry analysts, this is mainly due to the real estate sector’s delayed adoption of digitization of its operations.

However, the current wave of PropTech has advanced rather quickly in recent years, driven by a broad variety of new technologies like artificial intelligence and big data. (Tens of billions of dollars in venture capital investment have poured into the real estate industry as a result.) Throughout the COVID-19 epidemic, these PropTech ideas have developed even further as the real estate industry tries to carve out its future in a post-lockdown environment.

PropTech’s Impact on Traditional Real Estate

Many PropTech companies are currently trying to disrupt and enhance the industry in a variety of sectors within the real estate sector. Residential real estate technology advancements, for example, tend to concentrate on house selling, purchasing, and financing with solutions that allow remote access to loan signing possibilities, virtual property tours, and real-time listing notifications. They can also help with secure money transfers and other types of centralized document management.

However, PropTech does not just affect residential or commercial real estate renters; it may also make a variety of property management procedures simpler for landlords. While PropTech solutions enable tenants to make rent and lease payments through mobile devices, landlords may also send push alerts to tenants about building news, provide virtual tours of empty apartments, and interact with renters—current or potential—by text, email, or social media.

PropTech technologies may assist the real estate sector in charting a more secure and prosperous future in a post-COVID environment. The longest-lasting PropTech products and services will almost certainly be those that save consumers time and money while promoting the use of automation and remote working. PropTech may be utilized in even more ways than those mentioned in this article, but the aim remains the same: to make the user experience simpler and more efficient.

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The major five Proptech technologies

In the time we have been studying the real estate industry, we have discovered that this industry is undergoing continuous digital change. Advanced technologies have combined to intensify the competitiveness in the industry, as the demands of customers have increased, and this has driven up the need for Proptechs.

Additionally, professionals need more sophisticated and nuanced Proptech to meet their diverse needs in a personalized way.

A property agent’s performance is dependent on whether they can use PropTech effectively in comparison to their rivals.

PropTech offers a variety of reliable services and platforms for real estate professionals, investors, consumers, and property owners thanks to the latest technology and tools. An extrapolation of the current data shows that about 50% of PropTech firms are dedicated to sales and leasing, 16% to building, and 12% to financing and investment.

To make sure we’re on top, let’s see the top 5 PropTech solutions that can put you in an industry-leading position.

1.AI Services: Real estate agents are required to do a large number of repetitive activities, which may be very irritating at times. Smart real estate agents use AI (artificial intelligence) to free up their time and increase their productivity.

Examples of this include the automated classification of properties based on the kind of rooms, characteristics, and style using Restb.ai technology. Restb.ai also tags pictures to properties based on the characteristics they contain, thanks to the use of computer vision AI. So that real estate brokers may provide CMAs (comparative market analyses) to their clients in a more effective manner, the program was developed.

2.VR (Virtual Reality): Real estate brokers can display a variety of homes that have not yet been constructed or are still under development using VR technology. They don’t even have to leave their desks to accomplish this. Now that’s what I call a “Competitive Advantage.” Almost eighty percent of first-time home purchasers made their purchases without ever seeing the properties in person.

3.Contract Automation Software: When it comes to writing real estate contracts and leases, many hours are spent. It is possible to save time by using document and contract automation tools.

Legal teams make use of automated documents, digital signatures, and analytics to save critical papers in the cloud, saving time and money. By using document automation software, you may save a significant amount of time and work. Printed, scanned, and signed papers no longer need to be physically handled by the user.

For example, Bible legal is reducing the amount of time spent on repetitive activities and paperwork. With Bible Legal, the procedure that formerly took two hours for each document is now completed in ten minutes! Consider the fact that if you just complete two papers each day, you will have saved yourself almost four hours in time.

Other than word-of-mouth marketing methods, real estate agents are required to search for leads on their own. 4.Lead generating tools:

This may be a very difficult job, to say the least. Real Geeks, a company that provides real estate websites with intelligent property value tools, is one of many PropTech sales and marketing solutions available.

5.Real estate listing platforms: For real estate businesses, having a good online presence is also extremely essential. There are many real estate platforms available on the market to assist real estate professionals in producing new sales leads and maintaining positive client connections.

Is PropTech a chance or a threat?

We can all agree that proptech is a big deal that is here to stay and grow, and it all comes down to how you utilize it.

Technology is unavoidable, and depending on how you perceive it and how well you comprehend it, it may be both a danger and an opportunity.

When you don’t comprehend proptech and aren’t aware of its full potential, it becomes a danger.

However, that danger may eventually be turned into an opportunity that will benefit you in the long term and propel you forward in the digital transformation race.

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