the Design of business

Unlock the secrets of design thinking and drive innovation in your organization with “The Design of Business: Illustrated Edition.” This visually compelling adaptation of Roger Martin’s groundbreaking book reveals how integrating design thinking into business strategy can transform companies and lead to sustained success.
Through a series of vivid illustrations and clear explanations, this edition demystifies the principles of design thinking and demonstrates how they can be applied to solve complex business challenges. Roger Martin’s insights are brought to life, showing how a focus on both analytical and intuitive thinking can create a competitive edge.