“Business Design is a human-centered approach to innovation.”
It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. At its core, Business Design is the integration of customer empathy, experience design, and business strategy.”
Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.
Join us In The Design of Business: Why Design Thinking is the Next Competitive Advantage Journey with this summarized version, to sum up, all the important points you need to know.