“ how strategy really works ”
They define strategy as a vision. Mission and vision statements are elements of strategy, but they aren’t enough. They offer no guide to productive action and no explicit road map to the desired future. They don’t include choices about what businesses to be in and not to be in. There’s no focus on sustainable competitive advantage or the building blocks of value creation.
If you want to know how to win using strategy join A. G. Lafley in this summary of the most important ideas you would want to know.