“ WHAT IS STRATEGY? ”
Operational effectiveness is not a strategy. For almost two decades, managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to competitive and market changes. They must benchmark continuously to achieve best practices. They must outsource aggressively to gain efficiencies. They also must nurture a few core competencies in a race to stay ahead of rivals.
find your definition of strategy with Michael E. Porter’s summary of HBR’S 10 Must Reads on Strategy.
